A Little Business Know-How from the Chick in the Skirt…
Posted in Business Basics on Jul 11th, 2008
Assuming that you can be all things to all people is the single greatest mistake that you can make as an entrepreneur – projecting that everyone in the developed world is a potential customer. Wrong! Not going to happen. Never has. Want to turn-off an investor? Show them a presentation [...]
Posted in Business Basics on Jul 6th, 2008
One of the best ways to boost your exposure and create awareness of your services or products is to get social on the Web. By social, I am referring primarily to networking – as this approach works quickly and effectively (and costs next to nothing). If you’re sitting back waiting for business to [...]
Posted in Business Basics, Business Extras on Mar 21st, 2008
I’ve done a few articles in recent months on ways to save money when running a small business (or any business for that matter). Opting for used furniture, choosing an online printer and outsourcing can help keep some of that green in your pocket. But after spending some time online last night researching the phenomenon [...]
Posted in Business Basics on Feb 6th, 2008
Running a small business can be tricky – especially when it comes to money. Entrepreneurs often experience financial ups and downs that are collectively referred to as ‘feast or famine’ cycles. If you are shaking your head in agreement, read on. Aside from sticking to a budget and not spending lavishly on things you want [...]
Posted in Business Basics on Jan 27th, 2008
As entrepreneurs, we work hard to keep up with changing technologies and find ourselves constantly embracing the newest ideas in marketing. It’s our unspoken duty. We – the entrepreneurs - live on the edge of tomorrow…today.
But we mustn’t forget the basics; the shoestring marketing techniques that have stood the test of time. These are the [...]
Posted in Business Basics, Start-Up Ideas on Jan 24th, 2008
A great name is a powerful asset in the business world. Alone that name can create intangible elements, help you gain a competitive advantage and keep you on the top of the minds of your customers. The goal is to come up with one that connects with your intended target audiences, supports your business objectives [...]
Posted in Business Basics on Jan 14th, 2008
All businesses need to have an edge – often referred to as a competitive advantage. You need to have something that sets you apart from the competition… something that screams, “We’re DIFFERENT!” Without this edge, your business won’t stand out; you’ll simply get lost in the shuffle. So put down that mouse and Starbuck’s cup [...]
Posted in Business Basics on Jan 3rd, 2008
The time it takes to research and write a business plan is contingent upon a number of factors including the concept, the intended audience, status of business (start-up or existing) and number of people on the planning team. If you’re flying solo and it’s an entirely new concept, it will take considerably longer than if [...]
Posted in Business Basics on Dec 26th, 2007
Here’s a question that a lot of entrepreneurs ask: Do you need to have a business plan for a home-based business?
This is my reply: All businesses should be built on the foundations of a solid business plan - even those that are home-based. Regardless of location, you’ll need to have a business plan if you [...]
Posted in Business Basics, Word of the Week on Dec 21st, 2007
Every business has a purpose, a reason that it was created. Maybe it was to better serve the banking needs of lower income individuals. Or a business might have been launched to make pets feel at home while their owners are away. Whatever the reason, there is always a mission - a purpose for a [...]
