While searching for a unique luggage belt for my son’s upcoming trip to Spain, I discovered something. The options are far and few between. I finally settled on a basic red and blue strap, that will hopefully stand out from the crowd. If only there were more to choose from… <hint hint> Turn this gap [...]
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Posted in Business Basics on Jan 27th, 2008
As entrepreneurs, we work hard to keep up with changing technologies and find ourselves constantly embracing the newest ideas in marketing. It’s our unspoken duty. We – the entrepreneurs - live on the edge of tomorrow…today.
But we mustn’t forget the basics; the shoestring marketing techniques that have stood the test of time. These are the [...]
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Posted in What's Hot in Business on Jan 25th, 2008
I recently had a discussion with some co-workers and friends over the possibility that we were on the verge of another dotcom bubble. Personally, I don’t think we are. For the most part, I think that today’s Internet companies are lean, mean fighting machines. They are built on content, people and advertising - not VC funds [...]
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Posted in Business Extras on Jan 24th, 2008
I’m feeling a bit like a noob tonight, because I wasn’t aware that with StumbleUpon (www.stumbleupon.com) you get these things called ‘traffic’ spikes. For two days straight I had massive traffic, but now those numbers have dwindled off. My traffic is still better than it was before StumbleUpon, but I still feel like the rug [...]
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Posted in What's Hot in Business on Jan 24th, 2008
Okay… I talked to five entrepreneurs today and asked if they had heard of StumbleUpon (www.stumbleupon.com). Two hadn’t, but the three that had were completely charged up when I mentioned this service. Each one reported seeing their traffic grow tremendously overnight. They also enjoy ‘Stumbling’ upon new sites and being one of the first to review [...]
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Posted in Business Basics, Start-Up Ideas on Jan 24th, 2008
A great name is a powerful asset in the business world. Alone that name can create intangible elements, help you gain a competitive advantage and keep you on the top of the minds of your customers. The goal is to come up with one that connects with your intended target audiences, supports your business objectives [...]
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Posted in Business Extras on Jan 22nd, 2008
I’m a stickler for checking the stats on my blog first thing in the morning and periodically throughout the day. Well, this morning I received a pleasant surprise. My traffic numbers were staggering. In fact, they were hard to believe. I had no idea what was going on, because this was an outrageous day-to-day increase. [...]
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Posted in Start-Up Ideas on Jan 22nd, 2008
If you’re handy with a sewing machine and love to whip up clothing in your spare time, why not make a business of it? Consider selling your wares through eBay, an online store, local boutiques and more. Need some unique ideas? Well for starters, do you remember those footed pajamas that we all loved so [...]
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Posted in Business Basics on Jan 14th, 2008
All businesses need to have an edge – often referred to as a competitive advantage. You need to have something that sets you apart from the competition… something that screams, “We’re DIFFERENT!” Without this edge, your business won’t stand out; you’ll simply get lost in the shuffle. So put down that mouse and Starbuck’s cup [...]
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Posted in Business Extras on Jan 9th, 2008
I know I brag A LOT about my favorite Q&A site WikiAnswers (www.wiki.answers.com), but it’s for good reason. The site is a terrific resource and many wonderful people offer their knowledge to others. If you have never stopped by there before, I highly recommend that you do. It has an entire category devoted to Entrepreneurship [...]
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